Samsung 55″ AU7700 4K UHD Smart TV 55AU7700 55AU7700

SKU: Samsung 55" AU7700


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About Samsung 55″ AU7700

Open up your Samsung 55″ AU7700 4K experience

AU7700 displays intricately blended color graphics which demonstrate vivid crystal color.
Samsung 55″ AU7700 Design

Fine tuned colour for a vibrant, lifelike picture


PurColour makes watching films feel almost like you’re there. It enables the Samsung 55″ AU7700 to express a huge range of colours for optimal picture performance, and an immersive viewing experience.

The painting on the right compared to the conventional on the left shows a wider range of colour production due to PurColour technology.

The crystal processor chip is shown. The Samsung logo as well as the Crystal Processor 4K logo can be seen on top.

Feel lifelike shade of colour as intended in powerful 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike colour expressions due to its sophisticated colour mapping technology.

Feel the reality of Samsung 55″ AU7700 4K UHD Resolution

4K Resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

The flower image on the right compared to the left shows higher quality picture resolution created by 4K UHD technology.
See dark and light in every scene

See dark and light in every scene


High Dynamic Range increases the range of light levels on your Samsung 55″ AU7700 so you can enjoy an enormous spectrum of colours and all the visual details, in even the darkest scenes.

* Viewing experience may vary according to types of content and format.



More screen, less bezel

3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

3-Bezeless Design of AU7000 can be seen on top of artistic angle of tunnel interior.
A close-up view of AU7000 on stand shows less viewing distraction from cables due to its Clean Cable Solution

Eliminate clutter

Clean Cable Solution

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

* Actual product may differ from image shown.




Samsung 55″ AU7700 Specs

Product Type

  • LED


  • 7


  • Screen Size : 55″
  • Resolution : 3,840 x 2,160


  • Picture Engine : Crystal Processor 4K
  • One Billion Color : Yes
  • PQI (Picture Quality Index) : 2000
  • HDR (High Dynamic Range) : HDR
  • HDR 10+ : Support
  • HLG (Hybrid Log Gamma) : Yes
  • Contrast : Mega Contrast
  • Color : Pur Color
  • Micro Dimming : UHD Dimming
  • Contrast Enhancer : Yes
  • Auto Motion Plus : Yes
  • Film Mode : Yes
  • Natural Mode Support : Yes


  • Dolby Digital Plus : Yes


  • Q-Symphony : Q-Symphony
  • Sound Output (RMS) : 20W
  • Speaker Type : 2CH
  • Bluetooth Audio : Yes

Smart Service

  • Samsung SMART TV : Smart
  • Operating System : Tizen™
  • Bixby : US English, UK English, India English, Korean, French, German, Italian, Spanish, Portuguese (features vary by language)
  • Web Browser : Yes
  • SmartThings App Support : Yes
  • Gallery : Yes


  • Mobile to TV – Mirroring, DLNA : Yes
  • Tap View : Yes
  • Easy Setup : Yes
  • App Casting : Yes
  • Bluetooth Low Energy : Yes
  • WiFi Direct : Yes
  • TV Sound to Mobile : Yes
  • Sound Mirroring : Yes


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